News & Stories

At Soda, we’re excited by businesses with potential to grow and businesses that will contribute to lifting and diversifying Waikato's economy. Check out some of the businesses we've worked with recently.

August 14, 2018

Soda Inc. to support Hawkes Bay business start-ups with BHB Partnership

Hawkes Bay Business Hub and Soda Inc. are partnering to offer startup support programmes in the Hawkes Bay region.

August 11, 2018

Healthy Food That Doesn’t Need A Fridge To Stay Fresh

Nick Moore and Wendy McGregor founded Plate Me, selling healthy, easy meals that don't need to be kept in a fridge.

July 26, 2018

Waikato Casket Business Bringing Life To Funerals

Maggie and Andy Mitchell believe that funerals should be a celebration of life, which is reflected in their caskets.

July 18, 2018

Waikato Tech Business Virtually Booming

Lance Bauerfeind, founder of Pepper Creative, talks about his journey from football to film to virtual and AR software.

July 3, 2018

The Waikato Is Buzzing About Myapiary

MyApiary is taking its innovative idea to a nationally-provided service and looking to expand to Australia.

July 1, 2018

Waikato Couple Want Holidaymakers To Discover New Zealand Like Never Before

Michele and Roy Connell, founders of Off the Beaten Track, are connecting holidaymakers with authentic rural New Zealand

June 25, 2018

Waikato Woman’s Anti-Snore Product Now Sold Nationwide

Frances Anderson, founder of Patney, is helping Kiwis nationwide gain a better nights sleep.

March 20, 2018

Better together concept inspires winning business idea

The Most Viable Business Award at the Soda Inc. Innes48 Start-up Competition went to Chinese startup Creative Dragons.

March 17, 2018

SODA Inc. Innes48 - Better Together

The Soda Inc. Innes48 Business Startup Competition kicked off yesterday for the 7th consecutive year.

February 23, 2018

Yes you can create a business start-up in 48 hours

48 hours to develop a business start-up isn't for the faint-hearted, but it's possible at the Soda Start-up Competition.

February 14, 2018

Four extraordinary entrepreneurs to judge national start-up competition

Introducing our judging panel for this years Innes48 Startup Competition, made up of four entrepreneurial individuals.

January 17, 2018

Bootcamp for start-ups tests entrepreneurial skills to the limit

The Soda Inc. Innes48 Startup Competition powered by Wintec is the largest of its kind in New Zealand.

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