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i n s p i r e | g r o w | l e a d
Meet our team
Who we are
We’re super connectors. We’re business advisors. We provide the advice and connections to produce results, no matter where you are in your growth journey.
Erin Wansbrough
CEO
Erin leads the Soda team and strategy whilst also overseeing daily operations. Her business experience and knowledge stem from a career in business innovation and entrepreneurship.
Anna Devcich
Business Growth Advisor
Anna is Soda's go-to person with an innate knowledge of all things Soda. She helps Waikato businesses access support through the RBP programme and also oversees Soda's entrepreneurship programmes and events.
Angela Smith
Business Growth Advisor
Angela helps Waikato businesses access support through the RBP programme. She is also passionate about creating an outstanding and supportive environment for our community of Soda co-workers.
Kate Wightman
Product Manager
Kate manages Soda's product development and processes and also helps Waikato businesses wanting to access R&D, innovation support and funding services.
Ella Reshef
Innovation Specialist
Ella provides support for Waikato businesses wanting to access R&D and innovation support and funding through Callaghan Innovation.
Matt Moore
Business Growth Advisor
As one of our Business Growth Advisors, Matt helps Waikato businesses access government funding and support through the RBP programme.
Deborah Kay
Business Growth Advisor
Deb helps Waikato businesses access government funding and support through the RBP programme.
Natalie McKeany
Communications
Natalie looks after Soda’s communications and marketing strategy and implementation including social media, website, newsletters and marketing materials.
Anya Reid
Admin Coordinator
Anya is our admin superstar. She provides the Soda team with essential administrative support and event coordination.
Paul Thompson
Contractor
Paul is helping Soda create a suite of programmes and products to help our clients achieve success.
Building the extraordinary
Thanks to a group of ambitious and courageous people just like yourself, Soda Inc. opened in 2009, based on the belief that sound advice and sustained support can effect transformation. With rigour, structure and process, we work to ensure our people and businesses flourish.
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Meet our board
The team at Soda remains instrumental in growing and strengthening businesses throughout New Zealand. That team includes the Soda board, made up of individuals for whom providing rigourous support, structure and processes to businesses and entrepreneurs is part of their DNA.
Andrew West
Chair
Andrew West holds Board positions in a comprehensive list of businesses and has extensive experience in the scientific and high-tech sector.
Kim Hill
Director
Kim is a top-level business strategist, coach and consultant with a gift for empowerment. She has a particular passion to see Māori succeed.
David Christiansen
Director
David is the Chief Executive of Wintec, with proven strengths of economic and strategic thinking. He represents shareholders’ interests on the Soda board.
Rob Heebink
Director
Rob brings a unique combination of engineering and international business qualifications to Soda from his Research and Development role at Gallagher.
John Wilkinson
Director
John has extensive banking knowledge and nearly 40 years’ experience in the banking and business sectors. He is Commercial Manager for ASB, Waikato region.
Business Growth Ecosystem
At Soda Inc., our business growth ecosystem connects entrepreneurs and business owners with advisors and programmes to achieve growth potential. This ecosystem includes some of the best business minds in the Waikato and beyond, business minds who invest their time to share knowledge and encourage New Zealand's up and coming business success.
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