Rise Up
A Soda Seed Grant programme for Ambitious Female Entrepreneurs


Are you an ambitious female with an innovative idea or business that needs some funding to push it forward?

Apply for Soda's Rise Up programme!

How to Apply

Film a 90 second video selling us your idea. 

Complete the application form below with supporting information describing your idea, the problem its solving and you are going to roll it out. 


Upload your video and submit your application. 

  • Applications open 1 July 2021

  • ​Applications close 30 July 2021

  • Shortlisted applicants contacted for 30min meeting by 6 August 2021

  • Workshop Series 9 - 20 August 2021

  • Rise Up Pitch night 25 August 2021


If you tick any of the following criteria, you should definitely apply!


  • I am a female entrepreneur and have a unique or innovative startup idea but just need a cash injection to get it off the ground and test it with the market.

  • I am a female entrepreneur and have been working on developing my startup for a while but am at a standstill due to lack of funds.

  • I am a female entrepreneur and have some form of market validation aka some evidence that customers want to pay for my product or service.

  • My female led business is potentially scalable and might have unique intellectual property.

  • My female led business could be a high value brand opportunity for NZ.

  • I am a female entrepreneur and need investment to get my product or service to market but have been told by investors I’m too early or I haven’t tried yet and want to get my ducks lined up.

  • Business must be registered in New Zealand.


  • Film a 90 second video selling us your idea.  Be creative!

  • Fill out the form below and submit by Friday 30 July 2021

  • Once we’ve reviewed your application, we’ll invite those who are shortlisted for a 30-minute meeting (online) so we can get to know you and your business better.

  • The top 5 chosen for the programme will go through a series of 3x founder focussed workshops during the weeks of 9 - 20 August.

  • The top 5 will then present to a panel of high profile judges on 25 August in person at the Rise Up Pitch night, held in Events Room 1, Gallagher Hub, Wintec.  ​​


                             *all submissions are bound by confidentiality.


Soda has worked with more than 850 startups over the past 11 years, so we know how hard it is to come by seed funding to push an idea or business forward.

Soda's Rise Up programme will select 5 ambitious female led businesses or entrepreneurs to go through a founder focussed workshop series and culminate in a pitch night where the winner will take away $10k cash! 


Keep an eye out on the Soda website and socials for details of the next Seed Grant round

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