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Business Fundamentals Growth Lab

Get the confidence and tools to build a sustainable business

Combining online learning with in-person sessions, Business Fundamentals Growth Lab is an exciting opportunity for aspiring entrepreneurs and early-stage business owners to accelerate growth, fast.

If you've got a great business idea but aren't sure where to start, or maybe your business is up-and-running but you don't have the tools you need to succeed, this programme is for you!

Business Fundamentals Growth Lab will guide you through all the essentials of how to start and run a business so you can grow with confidence.

Business Fundamentals Growth Lab

Soda's Business Fundamentals Growth Lab combines online learning with expert-led sessions and peer connection, giving you practical tools to accelerate growth. The programme concludes with a pitch night and the opportunity to win a $2000 cash prize.

Key Information

Dates

Our Deloitte Women in Business Growth Lab has now concluded. Please read our media release about the programme and pitch night winner MyScar here.

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How to Apply

You can register your interest in future Growth Labs here.

If you are interested in running a Growth Lab in your region please contact Soda Business Fundamentals Programme Manager, Fern.

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Programme Details

Participants must commit to completing weekly online learning material (approximately two hours per week) AND attend weekly in-person group sessions for eight weeks.

Participants must commit to completing weekly online learning material (approximately 4-10 hours per week) AND attend weekly in-person group sessions for eight weeks.

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Pitch Night

After eight weeks of learning, participants take the stage to pitch their business to a panel of experienced entrepreneurs and business leaders.

For many founders, this is the first time they've publicly shared their business vision. It's a milestone that builds confidence, clarity, and momentum.

The winning founder receives a $2,000 cash prize to help accelerate their next stage of growth.

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What will I learn?

Build clarity and confidence in your business model to set you up for success
Gain practical skills in pricing, marketing, compliance, brand building and cash flow
Become part of a supportive, guided community for eight weeks
Take part in weekly group expert Q&A and check in sessions facilitated by an experienced entrepreneur

You will also receive six month's full access to Soda's Business Fundamentals Online platform which includes the following courses:

Your Business Vision & Goals
From Idea to Market: Problem Solving, Validation & Customer Fit
Crafting Your Brand & Competitive Edge
Marketing & Sales: Building Connections That Drive Growth
Money Matters: Getting to Grips with Financials
Legal, Compliance & Future Planning

Growth Lab Results

Results from our Deloitte Women in Business Growth Lab:

Business confidence increased from 2/5–3/5 to 4/5–5/5
Founders validated new products and services, refined their business models, and developed clear growth plans
100% of participants would recommend Growth Lab to other founders
Participants joined a supportive founder community that continues beyond the programme

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What participants say

"Soda's Growth Lab has been incredibly valuable for me as a founder. It gave me clarity on how to structure and communicate my business and helped turn what felt like a lot of moving parts into a clear, focused growth plan."

Lara Hofer - MyScar founder

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