Business Masterclass: Unlocking IP

Your ideas are valuable - but are you protecting them properly? And more importantly, are you using them to grow your business?

This fast-paced, practical session will help entrepreneurs and business owners understand how intellectual property (IP) can be a powerful tool for scaling and protecting their business. Expect real-world insights, practical guidance and a few “war stories” along the way.

Facilitated by globally-recognised intellectual property expert Kate Wells from James & Wells, this session will break down complex IP concepts into clear, actionable steps you can apply to your business immediately.

What you’ll learn

• How to align your IP strategy with your overall business goals
• Creative ways to leverage your IP to scale and strengthen your business
• How to identify IP risks and opportunities across your business, including:
  • Internal systems
  • Third-party relationships
  • Branding
  • Technology
  • Designs
  • Software and AI
  • Ownership structures
• The practical IP measures you can put in place to protect and future-proof your business, including:
  • Trademarks
  • Patents
  • Agreements
  • Systems and processes

Walk away with a clearer understanding of your IP, practical steps to strengthen your protection, and fresh ideas for turning innovation into profit.

Date: Wednesday 22 April 2026

Time:  10am - 12pm

Location:  The Long Room, Wintec House, Wintec, Hamilton

Cost: $49 per person

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