We have some amazing people working here at Soda Inc. including our newest member, Business Growth Partner, Richard Upperton.

Richard has vast experience in start up companies whether it be spinning up product development towards commercial reality, or developing structure and strategies to ensure success. In this staff profile you will learn about Richard's craziest moment, why he'd like to be a monkey, who inspires him and much more.

Who inspires you?

Richard Branson.

What’s the best concert you ever attended?

First concert ever......The Living End at the power station in Auckland.

If you could be any animal, which would you be and why?

Monkey - cheeky, limber and funny.

What’s your favourite business book/podcast?

Screw It, Let's Do It by Richard Branson.

What are you passionate about?

The environment, change for good and action.

What’s your favourite movie?

Forrest Gump.

What’s the craziest thing you’ve ever done?

Got caught in the middle of a gun fight in Afghanistan.

What are you currently watching on Netflix?

Blacklist and 13 Reasons Why.

If you could visit anywhere in the world you’ve never been before, where would it be?


Which four people, living or dead, would you most like to eat dinner with? What kind of dinner party would it be?

Richard Branson, Opera, Abraham Lincoln, Buddha  - casual dinner, everyone brings a random plate and drinks.

If you were a crayon, what colour would you be?