Identify Marketing is a marketing company that works with small business owners to create simple and actionable plans that attract ideal clients and increase business profit. They can help write a marketing strategy and practical action plan in plain English, provide content marketing coaching, and help implement CRM and marketing automation. Identify Marketing is one of our Regional Business Partner (RBP) service providers. We asked co-owner, Rachel Klaver, a few questions.
How do you help business owners through the RBP programme?
All things marketing strategy and content marketing training. Our most popular programmes are our one-on-one marketing strategy work and the content marketing group coaching programme. We also offer a blended learning programme and one-to-one content marketing coaching.
Do you have any top marketing tips for business owners?
Where do I start? Firstly, blocking out time for marketing is one of the most important marketing actions you can take. The second is to look after your current and past customers first, which often includes using email marketing more. And the third is (naturally) to really take time to work out who you are selling to, and what you are selling because all your marketing needs to come from that.
What or who inspires you?
I'm inspired every day by my family - I've got three very strong and hard-working daughters. I'm also inspired by my coaching clients who push comfort boundaries. I then do the same. I feel I find it easy to be inspired by others and have learnt that the more I celebrate other people's successes the more inspired I become.
What three things can’t you live without?
My current trashy thriller book, cuddles from my dogs and an opportunity to move my body every day.
Best book, tv show or podcast you’ve enjoyed recently?
Best book: Storyworthy by Matthew Dicks on storytelling. Best TV show: The Last of Us (arrrgh). Best podcast: I'm a long time listerner of both Flightless Bird, and The Moth.
Favourite holiday destination?
We love having a "do nothing but read, eat and swim" holiday in Fiji, and are so excited to be back this year.
What would you bring to a bbq?
Probably my famous bean, corn, avocado and feta salad.