Now that we’ve introduced our amazing in-house team here at Soda Inc. we thought it was time to introduce our awesome Board members. First up is our chairperson, Dr Andrew West.

In this Q&A style profile learn what inspires Dr West, why he’d choose to be an eagle above all other animals, how many motorcycle accidents he has survived and more.

What inspires you?

English country gardens, real ale pubs and the Kent country landscapes in summer.

What’s the best concert you ever attended?

The Tubes, 1980 in London.

If you could be any animal, which would you be and why?

An eagle, because it's rarely killed by humans.

What’s your favourite business book/podcast?

The Competitive Advantage of Nations by Michael Porter.

What are you passionate about?

Perennial flower borders and racing motorcycles.

What’s your favourite movie?

Probably Blood Diamond.

What’s the craziest thing you’ve ever done?

Survived over 15 motorcycle accidents.

What are you currently watching?


If you could visit anywhere in the world you’ve never been before, where would it be?

The Amazon Rainforest

Which four people, living or dead, would you most like to eat dinner with? What kind of dinner party would it be?

My two long departed brothers, Napoleon Bonaparte and Alexander the Great – an argumentative one.

If you were a crayon, what colour would you be?