Soda Masterclass: A Practical Guide to SEO

Search Engine Optimisation (SEO) can be one of the most powerful ways to grow your business. In this practical masterclass, Danyon Togia from Expert SEO will teach you how to get your business showing up where it matters - on Google - and turn that visibility into real leads and sales.

Designed specifically for small business owners and founders, this two-hour workshop will break SEO down into clear, actionable steps you can start using straight away.

What You'll Learn:

• What SEO is and how it actually works
• How SEO can drive consistent, long-term growth for your business
• How to find the right keywords your customers are already searching
• How to analyse competitors and spot opportunities
• How to create content that ranks and converts
• The fundamentals of on-page SEO and website optimisation
• How link building works (and what to focus on)
• How to show up in local search results
• The importance of consistency and long-term strategy
• Real-life SEO examples you can learn from
• How AI is changing SEO and how to use it to your advantage
• How to protect yourself from common digital marketing pitfalls

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