How to Be a Business Customers Choose

In a world where customers are overwhelmed with options, the businesses that grow fastest are rarely the loudest - they are the clearest, easiest to understand, and easiest to choose.

This practical two-hour masterclass will show founders, business owners and growth-minded teams how customers really make buying decisions, and how to use that knowledge to win more often.

Through real examples, behavioural science insights, and simple frameworks, attendees will learn how to sharpen their positioning, improve their messaging, increase trust, credibility and create stronger momentum without needing a large budget.

Designed for product businesses, service businesses, startups and SMEs, this session is practical, energising, and immediately useful.

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Date:  Wednesday 24 June 2026

Time:  10am - 12pm

Location:  The Long Room, Wintec House, Hamilton

Cost:  $49 per person

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