With global consumption of craft beer at record levels, discerning drinkers are not showing any signs of easing up. By 2025, global craft beer sales are projected to reach US$500 billion.
This is good news for New Zealand because our spray-free aroma hops are highly sought after by craft brewers for the unique flavours they impart in beer. The challenge is that New Zealand’s current production is nowhere near enough to meet the demand. Hop Revolution is changing that. Find out more here.