Previous Innes48 Competition winners, ‘Pacey&Co.’, celebrate their win.

Forty-eight hours to develop a business start-up isn’t for the faint-hearted, but it's possible when there’s help like this at hand. The line-up of speakers and facilitators for the Soda Inc. Innes48 Start-up Competition is guaranteed to spark creativity and entrepreneurship among the competitors.

Speakers over the fast-paced weekend will include Darrel Hadley, co-founder of Good George Brewing and Peter Howell  chief executive of DROPIT.  A series of workshops will explore design thinking, ideation, business models, money matters and market validation. Facilitators include design practitioner Eva Gluyas of Radicle Insight, Rob Heebink of Gallagher and John Wilkinson of ASB.

During the weekend, pitch clinics will be hosted by Daniel Batten of Beyond the Ceiling to prepare teams to deliver their business idea to an audience of over 250 people on Sunday night.

Head of operations at Soda Inc. Rachel Adams says it will be “game on” for budding entrepreneurs during New Zealand’s biggest business start-up competition at Wintec in Hamilton from 16-18 March.

“The Innes48 competition will push competitors to the limit and it also gives entrants an opportunity to learn from the best. Our speakers and mentors for the weekend are there to lead, inspire and draw out talent.

“Past entrants have said this is an opportunity of a lifetime and it really is. All entrants get exposure to people they can learn from and gain ongoing connections that will last long after we announce the winners at the close of the weekend.”

Entry is free to New Zealand’s biggest business start-up competition. Registration to the Soda Inc. Innes48 Start-up Competition powered by Wintec is open for teams of 2-8 people until Monday 26 February, 2018 at

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Find out more about Soda Inc. here.

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