Customised business support from Soda

Our LIFT programme is about connecting you with the right people and resources to give you a team who will help you grow your start-up.

If you’re looking for pragmatic support to solve your current business challenges – look no further. The LIFT programme is customised around your needs. We sit down with you to first understand what your immediate needs are and then design a customised programme to solve these challenges. The duration of this support is three to six months.

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LIFT Programme

We love to work with curious, creative and courageous people. It doesn’t matter if you’re building a chimney, designing an app, or making a compostable coffin - as long as you’re ambitious and want to learn, we will help you take it to the world. What's more, if your business idea has legs, we can give you three months of customised business support through our LIFT programme.

How much does it cost?

This programme is possible thanks to funding from Callaghan Innovation and philanthropic supporters. Because of this support, we can offer this programme to entrepreneurs at a hugely discounted rate (total value is $25,000). There are three fee options when taking part in this programme:

  • A fixed fee of $5,000+ GST ($2,500 invoiced at the start of programme and $2,500 invoiced upon graduation from the programme) or;
  • 5% shares issued to Soda upon entering into this agreement and programme ($0 fees) or;
  • In lieu of fees, the client company agrees to being showcased as a Soda success story and upon building a successful company, the founder will donate up to 40 hours of mentor time to ‘pay it forward’ to future entrepreneurs in Soda programmes.

How long does it take?

Soda's LIFT programme takes three to six months, is part-time and delivered remotely, so you can be located anywhere in New Zealand to apply for this support. Please note, due to the intensive nature of this programme, we can only back 10 start-ups per year so our application and selection process is very competitive.

  • We have a rolling admission process and assess applications for our programme in our monthly committee meetings.
  • We accept applications any time throughout the year, so you can apply when you’re ready.
  • Throughout the programme, we want you to be active, engaged and invested in your own personal development and business success.
  • If our LIFT programme sounds beneficial for you and your business growth journey, register your interest now and we’ll set up a time to talk with you.

How do I apply?

If you're looking for mentorship and a uniquely curated network, and you believe our LIFT programme could benefit your business idea, register your interest or get in touch with the Soda team to discuss your application and what you are looking to achieve.  

  • We will assess your submission against our selection criteria.
  • Book a 30-minute diagnostics session so we can get to know you and your business better, and find out how LIFT can help you.
  • Present your business in a pitch deck, which will be reviewed by our reviewed by our friendly dragons’ den who meet monthly.
  • We will schedule a Q&A session with the panel via a video call or in person.
  • If your pitch is successful, you will be invited to join our LIFT programme and we will get to work on designing your custom experience.

Funding an initiative

With Soda's support, 12-year-old Georgia and her mother, Anna, turned a fundraising initiative into a profitable business. Today, they're the successful entrepreneurs behind Pōtiki Poi, the world's largest poi supplier.

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Apply for LIFT today


What our clients say

What our finalists say

Soda paired us with mentor, Andrea Hammond, co-founder and executive director of PR firm Hustle & Bustle. She was fabulous, highly experienced and really took us on a journey. She taught us to step back and do some research. Out of that we got some great information that helped us build our branding and our marketing plan. Our next stage is to execute that.”

- Chris Hilder, founder of Kaffelogic

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