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Ignite Waikato

Business fundamentals programme

Designed for both start-up founders and small business owners, this comprehensive in-person programme will equip you with the essential knowledge and skills to take the next steps in your business.

This proven programme and group learning environment will give you all the tools you need to get your business humming.

IGNITE Waikato

Are you a Waikato entrepreneur with a brilliant business idea or a small business owner keen to grow and take your startup to new heights?  Our eight-week business fundamentals programme will teach you everything you need to know about starting and running a successful business. Our experienced and trained Soda facilitators and business experts will guide you through each step of the journey.

What does it cover?

Session 1 (11 Oct): Introduction, business planning and understanding your customer.

Session 2 (18 Oct): Competitors and value proposition; local story from successful business owner.

Session 3 (25 Oct): Marketing: digital tools and building a marketing strategy; local story from successful business owner.

Session 4 (1 Nov): Business structures: legals, accounting and insurance; expert speaker on workshop topic.

Session 5 (8 Nov): Financials: understanding costs, pricing, and break-even; expert speaker on workshop topic.

Session 6 (15 Nov): Financials: understanding the basics of cash flow and financial forecasting expert speaker on workshop topic.

Session 7 (online): How to pitch: pitch fundamentals and practice.

Session 8 (4 Dec): Pitch night.

Who should apply?

The course is aimed at start-up founders who are looking to launch their business and small business owners who are ready to take the next step.

If you have any questions please contact Erena or Matt.

Dates and cost

Ignite Waikato is an eight-week in-person programme followed by a pitch night. It runs weekly for eight weeks.

Start date: 11 October (for eight weeks)

Time: 5.30-7.30pm

Pitch night: 4 December

Location: Soda, Wintec, Hamilton


The programme costs $349 per business and up to two people per business can attend.

How to apply

Please fill out the form below and we'll be in touch.

Applications close 29 September.

Funding an initiative

With Soda's support, 12-year-old Georgia and her mother, Anna, turned a fundraising initiative into a profitable business. Today, they're the successful entrepreneurs behind Pōtiki Poi, the world's largest poi supplier.

Learn More

Apply for Ignite Waikato

Ignite Waikato

What our students say

What our RISE UP 2022 winner said

The workshops have been awesome in so many ways! From learning from the guest speakers to the expertise and anecdotes from Paul and Kat and learning from the other cohort members, each week has improved and motivated me to create a better business!

- Fleur Wolstenholme, founder TreatMe


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