Group learning with expert coaches

The CO.STARTERS programme helps entrepreneurs and business start-ups by equipping them with the best tools and resources needed to support and grow their business.

You don't know what you don't know. This programme will give you insights and tools to help you start your business and accelerate your business knowledge. One of the most powerful things you can do for yourself and your business is learn fast about your idea to give it the best chance of being successful. Too many new businesses fail and many from a lack of knowledge about their market or their business understanding.

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Every week your facilitators will guide you through a specific topic and guest speakers, who have been where you are now, will tell you their stories and what they did. CO.STARTERS™ facilitators are experienced business owners from the community who guide participants through the programme by asking the right questions, drawing on the knowledge in the room, and using available resources and connections in the community to point participants in the right direction.

What is the cost?

We are looking for entrepreneurs and business owners to be active, engaged and invested in their own personal development and business success which is why we require clients to make a monetary contribution. ​

  • Your investment is $1,300.00 (+GST)
  • There is an early-bird price of $999 (+ GST)
  • We have a limited number of scholarships to assist towards this investment in yourself and you may be eligible to apply.
  • Just let us know when you complete the expression of interest form.  
  • Plans change. If you can't make it for the whole workshop series, please email us at least 7 days before the scheduled event date. No refunds will be given after this time.

How long does it take?

The 11-week programme follows a set learning path where you will look at your business and ensure you understand your strengths. The course is offered virtually and in person and covers the following topics during the 11 weeks:

  • Understanding your working style, team building, obstacles
  • Knowing your customer
  • ​Solutions, benefits, and brand identity
  • Customer relationships and marketing
  • Building the model to scale, distribution, revenue, typical sale, and price
  • Business structures and legal considerations
  • Fixed and variable costs, breaking even, sales projections, cashflow, accounting
  • Raising future capital, growth plans, goal setting, pitch preparation

How do I apply?

Please register your interest for us to process and assess your application for our programme. Soda's CO.STARTERS programme is ideal for any of the following participants who want the support of a business growth ecosystem:

  • Entrepreneurs and start-ups
  • Business owners who need to work on the business vs in it
  • Those new to business who need  knowledge
  • People who are launching or are planning to launch a new product or a service
  • People who want to be part of a structured programme to support your first steps into starting a business
  • People who want to learn while developing your business idea and have access to people and resources to help your idea fly

Growing business with ASB

Soda and ASB share a passion for seeing New Zealand business grow.

Learn More

Apply for a Co.Starters today


What our clients say

I needed more information and guidance and going through Soda's fundamentals programme gave me both. The guidance, support and information I was given access to during CO.STARTERS was invaluable.

- Alice Barrett, Founder, Alivate Activewear

Read Alice's story


Customised start-up support programmes for entrepreneurs in New Zealand.

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