Alice Barrett is the Alivate women.
When researching online for sustainable and durable activewear, Alice noticed it was popular throughout global markets outside of New Zealand. After identifying this gap in the market, Alice had the idea to create sustainable activewear that was made in New Zealand, and so Alivate Activewear was born.
Having studied a business degree at the University of Waikato, Alice was quietly confident in her business plan. Arriving at Soda, she was faced with a wealth of knowledge and industry experts, which ultimately made her re-think her business plans and alter her business model for the better.
"I needed more information and guidance and going through Soda's fundamentals programme gave me both."
Alice enjoyed the tight knit culture of the other businesses in the programme as it gave her a group of like minded people to bounce ideas off and build lasting bonds with other business owners. A huge benefit for Alice, was also having the opportunity to engage with industry experts on a more personal level and ask questions specific to her business.
"The guidance, support and information I was given access to during my time with Soda was invaluable."
Since graduating from our business fundamentals CO.STARTERS programme, Alice has been busy working on the launch of Alivate Activewear. Keep an eye on both Soda and Alivate's social media channels to get the upcoming dates around when you can purchase Alivate Activewear for yourself.
If you want to gain access to business support tools and the industry experts in Soda's ecosystem, to take your business to the next level, sign up for our next cohort here.