We’ve worked with a lot of startups over the past 10 years and we know how hard it is to come by seed funding to push an idea or business forward.

Got an innovative idea that needs a little funding to push it forward? Apply for Soda's Startup Seed grant. 

Film a 60 second video selling us your idea.

Complete the application form below, with your supporting information describing your idea, the problem it’s solving and how you're going to roll it out. 

Upload your video & submit your application.


  • Applications open 1 October 2020

  • ​Applications close 16 October 2020

  • Shortlist contacted for 30min meeting by 21 October 2020

  • Pitch event (online) 3 November 2020

  • Funds distributed and 1:1 mentoring sessions set up by 9 November 2020


Do you have an idea for a great startup? Do you need help to transform your idea into reality?


We’ve worked with a lot of startups over the past 10 years and we know how hard it is to come by seed funding to push an idea or business forward.


Soda is trialling these grants and a customised mentoring session to push amazing ideas forward. We have $5,000, $2,000 & $1,000 grants available.

What's the process?

  • Film a 60 second video selling us your idea.

  • Fill out the form below and submit by 16 October. 

  • Once we’ve reviewed your application, we’ll shortlist and invite those who are shortlisted for a 30-minute meeting (online) so we can get to know you and your business better.

  • Following the 30min meeting we'll invite you to prepare a pitch deck / exec summary for a pitch to our grants committee for a live Q&A. 

  • You'll present to our panel on 3 November. You'll find out on the night if you are a recipient of a Soda Seed Grant. 

*all submissions are bound by confidentiality

Criteria - do you identify with this? 

  • I have a unique or innovative startup idea but just need a small cash injection to get it off the ground and test it with the market.

  • I have been working on developing my startup for a while but am at a standstill due to lack of funds.

  • I have some form of market validation aka some evidence that customers want to pay for my product or service.

  • My business is potentially scalable and might have unique intellectual property.

  • My business could be a high value brand opportunity for NZ.

  • I need investment to get my product or service to market but have been told by investors I’m too early or I haven’t tried yet and want to get my ducks lined up.

  • I’m based in New Zealand.


If any of these points sound like you, apply for the seed grant below.

Susan Wheeler,

founder Hop Revolution

Soda allowed my company to gain focus on the issues that I needed to address to move quickly from a promising idea to fully fledged business. My business advisor and other experts helped solved some critical roadblocks that were holding up my progress. 

Darren Bainbridge,

founder MyApiary

I was very happy with the Mentors as we were given three to choose from. We were given three amazing options to decide on who we felt understood our business needs and fitted in well with our working style

Wendy McGregor &

Nick Moore,

founders PlateMe

"As a startup, we have found Soda Inc. to be invaluable. They matched us with the perfect business growth mentor and have helped us meet with many expert advisors. Our Soda journey has been the best business decision we have made so far!"

© 2020 

Soda Inc, Wintec House, Level 2, Cnr of Anglesea & Nisbet Streets, Hamilton, New Zealand +64 7 974 9111