If you’re looking for pragmatic support to solve your current business challenges – look no further. The LIFT Lite programme is customised around your needs.


If you’re looking for pragmatic support to solve your current business challenges – look no further. The LIFT Lite programme is customised around your needs. We sit down with you to first understand what your immediate needs are then design a customised programme to solve these challenges. The duration of this support last up to 3 months.


You might be facing these challenges;


  • I have more questions than answers

  • I ​need to build a prototype to test it with my target market

  • I have a product but need to understand where I should sell it e.g. online (therefore need to build an e-commerce store), retail, licence deal, distribution etc.  

  • I am unsure of how I should structure this business and need to understand my legal obligations

  • I have a really great product or service but need connections to get market traction


This programme is part-time and remote so you can be located anywhere in New Zealand to apply for this support.

Do you identify with any of these points?

  • I’m lost or stuck with next steps on my startup and I need really pragmatic & practical advice

  • I have some form of market validation but need to test this further

  • I’ve started a business but have no formal structure or plan and am winging it

  • I have time and energy to learn but can’t give up full days

  • I have so many questions and really need some mentors and other business owners to bounce ideas off and gain quality connections

  • My business is potentially scalable and might have unique intellectual property

  • My business could be a high value brand opportunity for NZ

  • I haven’t started selling yet

  • I have started selling but it’s early days

  • I’m potentially sitting on a really big opportunity here but need help to move it forward

  • I am based in New Zealand


If you identify with any of these points, register your interest now and we’ll set up a time to talk with you.

What does it cost?

  • This programme is possible thanks to funding from Callaghan Innovation and philanthropic supporters. Due to this support, we are able to offer this programme to entrepreneurs and business owners at a hugely discounted rate. Your investment is $1,000.00 (incl of GST) per business.​

  • We want you to be active, engaged and invested in your own personal development and business success.

Case Study

Pōtiki Poi


On the back of a school fundraiser, 12-year-old Georgia Tiatia Fa'atoese Latu and her Mum Anna Latu approached Soda Inc. to find if they could turn the school fundraising initiative of selling authentic poi into a profitable business. Soda Inc. provided the following support:

  • A place to participate in the Soda Inc. NZ Startup Bootcamp

  • Off the back of winning the NZ Startup Bootcamp people’s choice award, Soda prepared a press release and sent to NZ Media outlets. This resulted in the RNZ interview that then resulted in national television exposure on The Project & One News.

  • Soda facilitated these media opportunities and covered the costs of travel to ensure Georgia could take up these opportunities.

  • As the website was not ready yet, Soda supported the team to make a Kickstarter campaign to make the most of this national & global exposure.

  • With orders flooding in via Kickstarter & FB messenger, the team needed to finalize the website, manufacturing at scale, shipping and distribution.

  • Soda then contracted experienced ecommerce entrepreneur Elliot Jessop to support Anna & Georgia to set up these sales systems with the support of his team.

  • From March-September 2019, Pōtiki Poi have sold 5000 sets of poi with orders from as far Finland, have moved the operations to Cargill Enterprises, have a live e-commerce store, attended the New Zealand Gift Fair (the major trading show for retailers stocking up for the Christmas Season) and secured major supply deals with Te Papa & other major retailers.

  • Soda provided a small budget to pay for mentors, travel and key activities that made this move forward quickly.

“LIFT Lite has given us the best mentor. Eliot Jessop has made life a lot easier for us. It’s hard work, but through the programme and our mentor we have gained tools we wouldn’t had otherwise.” Founder of Pōtiki Poi Georgia Tiatia Fa'atoese Latu

What's the process to apply?

  • Register your interest. If you want to discuss your application first call 07 974 9111 or email to book in an appointment. We will assess your submission against our selection criteria.

  • The next step will a 30-minute diagnostics session so we can get to know you and your business better. We'll help unpack where you are at and your current challenges. You can ask questions about the programmes and discuss how your business might fit with this programme.

  • We will then let you know if we would like you to present your business in a pitch deck / exec summary and video submission. Your pitch deck and video submissions are reviewed by our friendly dragons’ den who meet monthly. We will schedule a Q&A session with the panel via a video call or in person. We'll give you the templates, guides and support you in this process.

  • Following this process, you will either be accepted or we will make suggestions as to what you could do to make a stronger case and pitch in another round, or let you know if we think you are not the right fit for our programmes.

  • If your pitch is successful, you will then be invited to join the Soda LIFT Lite programme and we get to work solving your business challenges.

Time Commitment

This programme is part-time, hands on and remote, meaning you can be based anywhere in NZ. We work around your schedule to make this work but we are looking for people who are committed to personal growth and want to invest in speeding up business success. What you will get in return is a powerful support network and know how to move forward with business faster.

When to apply

We have a rolling admission process and assess applications for our programme in our monthly committee meetings. We accept applications any time throughout the year, so you can apply when you’re ready.

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Susan Wheeler,

founder Hop Revolution

Soda allowed my company to gain focus on the issues that I needed to address to move quickly from a promising idea to fully fledged business. My business advisor and other experts helped solved some critical roadblocks that were holding up my progress. 

Darren Bainbridge,

founder MyApiary

I was very happy with the Mentors as we were given three to choose from. We were given three amazing options to decide on who we felt understood our business needs and fitted in well with our working style

Wendy McGregor &

Nick Moore,

founders PlateMe

"As a startup, we have found Soda Inc. to be invaluable. They matched us with the perfect business growth mentor and have helped us meet with many expert advisors. Our Soda journey has been the best business decision we have made so far!"