© 2019

Soda Inc.

Wintec House, Level 2 

Cnr of Anglesea & Nisbet Streets

Hamilton

New Zealand

+64 7 974 9111

LIFT INVESTMENT READINESS

 

The Soda LIFT Investment Readiness programme is customised based on your needs. We know that there is no one size fits all when it comes to getting ready for investment.

About

The Soda LIFT Investment Readiness programme is customised based on your needs. We know that there is no one size fits all when it comes to getting ready for investment. We sit down with you to first understand what your needs are then design a customised programme to get you investment ready. The duration of this support last up to 5 months but depends on where you are on your journey.  

 

This programme is part-time and remote so you can be located anywhere in New Zealand to apply for this support.

 

Soda is independent of an investor network, which means you are our customer, not an investment group. This independence means we can provide you unbiased advice that matches your goals and connect you to the investment that is right for you and your business. Our focus is purely on helping you build a scalable business that benefits you both professionally and personally.

Do you identify with any of these points?

  • I need investment to get my product or service to market but have been told by investors I’m too early or I haven’t tried yet and want to get my ducks lined up.

  • I need to understand more about the investment process and the realities of taking on capital – who, what, when, where, how.

  • I’ve been bootstrapping my business but want to get investment to take it to the next level

  • I’m not selling yet but have a really big opportunity and need help to move it forward.

  • I have paying customers but need to gain market traction.

  • I need connections to movers and shakers who will open doors for me.

  • I’m working full time in my business.

  • I have a registered NZ business.

If you identify with any of these points, apply now and we’ll set up a time to talk with you.

What do I get?

  • An articulated investment proposition; not just your product story

  • A clear capital roadmap – what you need, when, from who

  • Financials that tell the right story

  • An understanding of good leadership and sound governance structure

  • A clear investor profile and a plan of how to target those investors

  • The right networks to make it happen

What does it cost?

This programme is possible thanks to funding from Callaghan Innovation and philanthropic supporters. Due to this support, we are able to offer this programme to entrepreneurs and business owners at a hugely discounted rate. Your investment is $5,000 (incl. of GST) per business (half payable up front and the other half on completion).

 

We can only back 5 startups per year so the process is competitive to get on this programme.

Case Study

Hop Revolution

 

  • Hop Revolution was formed in September 2014 as a private company focused on researching growing hops in new areas of New Zealand.

  • Hop Revolution secured an AGMARDT Innovation grant in August 2014 to set up trial plantings around New Zealand, and this trial identified new regions hops could grow with economically viable yields.

  • In August 2015 Hop Revolution was accepted into a Soda programme to assist in development of an investment strategy and business plan with Tony Hawken and Murray Denyer as mentors & advisors.

  • In August 2015 Hop Revolution filed for a compulsory acquisition of the New Zealand Plant Variety Right (“PVR”) protected Nelson Sauvin hop variety.

  • In 2017 Hop Revolution secured access to the plant variety rights for some of New Zealand’s most sought-after hop varieties.

  • In 2017 Soda exited from Hop Revolution and sold their 5% shareholding.

  • In 2018 Hop Revolution secured a $3m investment through the My Farm Hop Garden Investment fund.

  • From 2019-2023 Hop Revolution will grow to around 140 hectares, with a ten year plan of reaching more than 500 hectares, to become the largest hop growing company in New Zealand.

  • Currently Hop Revolution is on track to hit this target and has 5 FTE’s.

"Soda allowed my company to gain focus on the issues that I needed to address to move quickly from a promising idea to fully fledged business. My business advisor and other experts helped solved some critical roadblocks that were holding up my progress. Having a team of invested supporters at Soda Inc. meant I had plenty of assistance and they were only an email away.” Susan Wheeler, founder Hop Revolution

Am I eligible?

  • My business is potentially scalable beyond the NZ market

  • My business has a unique proposition or protectable IP

  • This is a high value brand opportunity for NZ

What's the process to apply?

  • Fill out the application form. If you want to discuss your application first call 07 974 9111 or email hello@sodainc.com to book in an appointment. We will assess your submission against our selection criteria.

  • The next step will a 30-minute diagnostics session so we can get to know you and your business better. You can ask questions about the programmes and discuss how your business might fit with this programme.

  • We will then let you know if you’ve been selected to present to our monthly investment committee meeting. We'll give you the templates, guides and support you in this process.

  • Following this, you will either be accepted or we will make suggestions as to what you could do to be ready for the programme, make a stronger case and present at another date.

Time Commitment

This programme is part-time, hands on and remote, meaning you can be based anywhere in NZ. We work around your schedule to make this work but we are looking for people who are committed and hungry.

When to apply

We have a rolling admission process and assess applications for our programme in our monthly committee meetings. We accept applications any time throughout the year, so you can apply when you’re ready.

Susan Wheeler,

founder Hop Revolution

Soda allowed my company to gain focus on the issues that I needed to address to move quickly from a promising idea to fully fledged business. My business advisor and other experts helped solved some critical roadblocks that were holding up my progress. 

Darren Bainbridge,

founder MyApiary

I was very happy with the Mentors as we were given three to choose from. We were given three amazing options to decide on who we felt understood our business needs and fitted in well with our working style

Wendy McGregor &

Nick Moore,

founders PlateMe

"As a startup, we have found Soda Inc. to be invaluable. They matched us with the perfect business growth mentor and have helped us meet with many expert advisors. Our Soda journey has been the best business decision we have made so far!"