Group learning with expert coaches starting August 9th 2021

The CO.STARTERS programme helps entrepreneurs and business startups by equipping them with the best tools and resources needed to support and grow their business. 

When you take part in CO.STARTERS, you get:

  • A deeper understanding of how to create a sustainable business, identifying whether or not an idea is good and how to change it  to make it work

  • The ability to articulate what your business does and how it works

  • The next steps needed to move forward

  • A community of peers, mentors, business services and a national network of support


This upcoming cohort is a combination of virtual and face to face. For those not based in the Waikato the entire course will be virtual, with the opportunity to celebrate at graduation night with everyone. For those in the Waikato, you are welcome to attend the 3 hour sessions face to face.

What will I learn?


The programme follows a set learning path where you will look at your business and ensure you understand your strengths, what your customer is looking for, how you might market to your customers and understand your revenue stream, business model options and costs amongst other options to help you refine your business ideas:​

  • WEEK 1: Knowing Yourself: Assumptions, Canvas, Working styles, Team building, Obstacles

  • WEEK 2: Knowing Your Customer: Customer Problem, Alternatives, Solution, Benefit, Advantage

  • WEEK 3: Finding the Right Solution: Solution, Benefit, Advantage, Starting Small, Brand Identity

  • WEEK 4: Getting The Relationship Right: Marketing, Message, Getting, keeping & growing customers

  • WEEK 5: Building the Model to Scale: Starting small, Distribution, Revenue, Typical sale, Price

  • WEEK 6: Strengthening Your Structure: Business structures, Legal considerations

  • WEEK 7: Discovering Your Bottom Line: Startup & ongoing needs, Fixed & variable costs, Breaking even

  • WEEK 8: Accounting For Growth Break-even point, Sales projections, Cash flow, Accounting

  • WEEK 9: Planning For The Future Raising capital, Growth plans, Goal setting, Pitch prep

  • WEEK 10: Pitch Coaching & Pitch Practice

  • WEEK 11: Celebration Night/Sharing Your Story

What do you get out of this?

You don't know what you don't know.  This programme will give you insights and tools to help you start your business and accelerate your business knowledge.  One of the most powerful things you can do for yourself and your business is learn fast about your idea to give it the best chance of being successful.  Too many new businesses fail and many from a lack of knowledge about their market or their business understanding. 


Your Facilitators:

Every week your facilitators will guide you through a specific topic and guest speakers, who have been where you are now, will tell you their stories and what they did.  CO.STARTERS™ facilitators are experienced business owners from the community who guide participants through the program by asking the right questions, drawing on the knowledge in the room, and using available resources and connections in the community to point participants in the right direction. 

Your Commitment:

You will need to commit to three hours every week for eleven weeks and be prepared to put in some extra time outside of these hours.  What you will get in return is a powerful support network and be ready to move forward with your ideas faster. These three hour sessions will be held from 5.30pm - 8.30pm one night each week. 

Who should apply?

  • Entrepreneurs

  • Startups

  • Small - medium business owners who need to work on the business vs in it 

  • If you are new to business and need more knowledge

  • People who are launching or are planning to launch a new product or a service 

  • People who want to be part of a structured program to support your first steps into starting a business

  • People who want to learn while developing your business idea and have access to people and resource to help your idea fly

When to apply:

Please register your interest for us to process and assess your application for our programme.  

How much is my investment /cost?

We are looking for entrepreneurs and business owners to be active, engaged and invested in their own personal development and business success which is why we require that clients contribute a monetary contribution. Your investment is $1,300.00 (+GST) for the nine week programme. There is an Earlybird fee of $999 + GST for those that confirm their interest before June 30th 2021. 

We have a limited number of scholarships to assist towards this investment in yourself and you may be eligible to apply.  Just let us know when you complete the expression of interest form.  

Refund Policy


Plans change. And if you can't make it for the whole workshop series, please email us at least 7 days before the scheduled event date. No refunds will be given after this time.