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Soda Inc.

Wintec House, Level 2 

Cnr of Anglesea & Nisbet Streets

Hamilton

New Zealand

+64 7 974 9111

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Coworker profile: Xanthe Garahy

Xanthe Garahy, Marketing & Strategy Advisor is a graduating student from the University of Waikato and an ex Soda Inc intern. But, the world of business wasn’t where she originally set out to explore. Xanthe now works out of our coworking space so current Soda intern, Chris Steeghs, decided to catch up with her to learn more about her journey into business. “When I left high school, I wanted to get into health. So I started out in the Health Science program at Auckland University, but I instantly hated it and came home to study my second interest – business. “After a few semesters at Waikato, I decided to spend some time in Dunedin to see what all the hype was about. After a crazy fun six mo

Director profile: John Wilkinson

Now that we've introduced our amazing in-house team here at Soda Inc. we thought it was time to introduce our awesome Board members. This one's all about John Wilkinson. John Wilkinson, ASB Commercial Manager - Waikato Branch, has been a Soda Director since 2017 and before that he was a part of our 'dragons den' panel since 2011. In this Q&A style profile find out why he relates to a cold blooded animal, what colour he would be if he were a crayon and much more. Who inspires you? My family inspires me everyday, my wife, children and grandchildren and my wider family are what is really important to me. What’s the best concert you ever attended? This is a tough one as I’ve been to many very

Let’s Talk Business with Brooke Roberts: The importance of purpose

In this edition of our Let’s Talk Business guest blog we speak to Brooke Roberts, Cofounder of investment platform Sharesies. Sharesies sets out to make the most financially empowered generation by giving everyone the same investment opportunity, whether they have $5 or $500,000. In this blog Brooke talks about the importance of purpose in business. Why do we need purpose and goals to drive us? Purpose ultimately drives you. So, having a really clear purpose and really knowing why you are doing what you are doing and the impact that it can create is important. When you know you can help drive the change required to make what you want to achieve possible, ultimately that enables you to really

Learnings from Sunrise

Soda Intern Isabel Leeming recently went on an adventure with our Head of Operations, Rachel Adams, to the Blackbird Ventures Sunrise North Island Conference. In this first-person blog find out what she learned from the incredible speaker lineup. A few weeks ago, the Soda team sent Rachel and I on an exciting opportunity up to Auckland for the Sunrise North Island Conference. I cured my 5am wake up with a big cup of coffee and was off like Bilbo on an adventure. I was stunned when Rach and I arrived at the ASB Waterfront Theatre. Entrepreneurs buzzing everywhere! The powerful hum of the founders and CEOs sharing their insights with one another reminded me of a beehive. We found our way into