© 2019

Soda Inc.

Wintec House, Level 2 

Cnr of Anglesea & Nisbet Streets


New Zealand

+64 7 974 9111


Waikato Casket Business Bringing Life To Funerals

A casket and urn business started by Maggie and Andy Mitchell could very well have ended when Andy suddenly died last year. Instead, Maggie has soldiered on and the business is thriving – there are stockists all around New Zealand and Maggie has plans to eventually export. Andy died suddenly in August, 2017, due to a rare auto-immune disease. “It was very traumatic and sudden and life altering.” Maggie said. Battling through her grief, Maggie designed his casket. The Mitchells have always felt that a funeral should be a celebration of life, not a commemoration of death. As part of that belief, they felt that they should be able to bring some life to a casket and, in particular, that of Andy’

Waikato Tech Business Virtually Booming

From football, to hardware, to film, to virtual and augmented reality software. It’s quite the journey and one that Pepper Creative founder and director Lance Bauerfeind never planned, but he’s happy with how things have worked out. And with clients from all around the world, he sure has a reason to be. Pepper Creative - named after the family dog – is based in Hamilton and has been in the content creation industry for more than 10 years. The high-tech business creates advanced scenarios-based industry training, real-time maintenance solutions and content for sales and marketing using virtual and augmented reality solutions. Lance and his team have clients as far as America and Sweden. He sa

The Waikato Is Buzzing About Myapiary

Hamilton-based start-up MyApiary is thriving, taking their innovative idea to a nationally-provided service and looking to expand to Australia. MyApiary is a technological management tool for commercial beekeepers to help simplify their business management. It helps manage the day-to-day logistics of the business and records the history of what is being performed on each apiary and from there you can do a business analysis to establish how effective everything is running and if you need to make any changes. This helps cuts down on the administrative paperwork, as beekeepers can enter the data while on site at the hives, which then links it back to the rest of the team, and they can login and

Waikato Couple Want Holidaymakers To Discover New Zealand Like Never Before

Have you ever wanted to wander off the beaten track into the beautiful, but privately owned, countryside of New Zealand? Well, thanks to Waikato’s Michele and Roy Connell, now you can. A few years back the couple were watching an episode of Country Calendar when they had a light bulb moment, said Michele. “On that episode was a beautiful farm in Canterbury and it had a river running through it, it had bush on the farm and the only people who got to enjoy it were this family of four who lived on it. It was a tough time for dairy then, a couple of years ago now. And that got us thinking, why can’t farmers monetise what they already own?,” Michele said. That was the moment Off the Beaten Track