© 2019

Soda Inc.

Wintec House, Level 2 

Cnr of Anglesea & Nisbet Streets

Hamilton

New Zealand

+64 7 974 9111

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Supporting the growth of ambitious New Zealand entrepreneurs

Last week SODA Inc. celebrated their founders success at the Annual ASB Ambition Showcase. Chief Executive Erin Wansbrough opened the event acknowledging the hard work, grit and determination of their client founders. “As SODA’s clients are based all over NZ and they don’t go through a programme as a cohort, today is a great chance for current and Alumni clients to connect, often meet for the first time, share and learn from each other.” When people ask what happens in incubation, it’s a complex answer as no two companies are the same. At the showcase a selection of companies SODA has been working with in 2017 shared their stories of development; Tutu Inventions, My Apiary, Off The Beaten Tr

Making a business Off The Beaten Track

A clever business twist is bringing a distinctly Kiwi flavour to unique rural accommodation. Off The Beaten Track connects private landowners to tourists offering them access to unspoilt and secluded destinations that they would not normally be able to experience. Inspired by an episode of Country Calendar which featured a beautiful rural spot that was only accessed by the private landowners, Michele and Roy Connell were struck by the untapped business potential in New Zealand. In the wake of some challenging times for farmers, unlocking some of this opportunity to generate another revenue stream was an exciting option. Whether it be a scenic spot for pitching a tent, a riverside spot to par